When I found out marketing a small business wasn’t rocket science…
If you want to understand how to market a garage business, hopefully I can help you bypass a big learning curve… Do you ever have moments when something suddenly becomes blindingly apparent – an ‘aha’ moment? After many years of building my own small design...
The 9 barriers of customer commitment
Your marketing doesn’t actually stop at the point-of-sale. You see, when someone either walks in, calls or emails your garage for the first time, they may not be ready to commit; they may have doubts, concerns and questions that require addressing before they...
Keeping it in the family: Do you work with relatives?
Many garage businesses are family owned enterprises. Some have even been in families for generations. But sometimes, whilst employing family members can appear to be an easy solution, it carries its own set of distinct problems, certainly if not handled well. Avidan...
