We’ve been saying this for a while, but it looks like Google is taking action regarding websites that are responsive across mobile platforms such as smartphones and tablets.

This is what the WordPress experts Elegant Themes have to say…

Mobile-friendliness has been an important factor in Search Engine Optimisation (SEO) for a while. Now, Google is rolling out an update that’ll make mobile websites even more important. It’s a significant change, and it could have a negative impact on your SEO if you’re unprepared.

Due to the growing number of searches performed on mobile devices, Google is now rolling out an update called the mobile-first index. The main change is that Google will now index and rank websites by giving priority to their mobile versions. In other words, if your website provides a shoddy mobile experience, your SEO efforts will take a hit both on desktops and mobiles.

Mobile traffic has been on the rise for a long time and that trend isn’t likely to reverse anytime soon. Google’s mobile-first index is another confirmation that for mobile is king, which means that you need to make sure your site is adapted to the new standard.

People are using their mobile devices to organise their lives. They are making decisions as they think of them, because they are now able to do this. They could be in a queue, in a doctor’s surgery, waiting at a station, on a bus or watching television.

If you want to make sure that your business displays locally then the first port of call is making sure the website is mobile responsive. This coupled with effective local search engine optimisation could see your business increase.

read more at elegantthemes.com

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