Keep in front of your customers
Social media, whether you like it or not and whether you get involved in it or not, is a fact of life for many of your customers and potential customers.
What was once seen as a way to display ‘what you had for breakfast’, is in fact now used in the same way that people used to thumb through magazines.
It’s used for research, to gauge opinions, and to help make decisions – and this is where you can actually influence some of those decisions.
You can influence what people see and hear about your business; you can display your awards, charitable efforts, your pets and your personality – and believe it or not, people do value these things and see them as important as what you actually do, especially when choosing to use a company they like.
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